This PowerShot SD890 IS Digital ELPH camera is a prime example of Canon quality, from the tip of its 5x optically image stabilized, zoom lens to the big and brilliant 2.5 inch PureColor II LCD display embedded in the camera's contoured back. Indeed, it is that very 5x zoom lens that expands the user flexibility by expanding the focusing range from a maximum wide-angle equivalent of a 37mm lens to its maximum optical telephoto equivalent of a 185mm lens. Ideal for capturing everything from broad sweeping vistas to intimate close-ups, the PowerShot SD890 IS Digital ELPH model is also capable of securing macro images from less than an inch away from the subject, making extraordinary, high-resolution nature shots as elementary as point and shoot. Reviews to follow.

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From the moment it appears in a user's hand, it is clear that this Digital ELPH camera is like none that have come before. From the body's clean lines and smooth, matte silver finish to the topside metallic robe that highlights and accentuates the camera's curves, the 10-megapixel PowerShot SD890 IS Digital ELPH camera's alluring proposition is one of beauty, versatility and ability.

This camera's multi-control dial enables the user to simply switch between shooting modes, settings and even images during playback, with easily understandable mode icons displayed on the camera's 2.5-inch PureColor II LCD display. There's even a traditional optical viewfinder for the purists who prefer it

With this camera's 10.0 megapixels of imaging power, you'll capture an astonishing level of detail as demonstrated in many digital camera reviews. Enlarge and crop with absolute freedom to create images that not only radiate rich depth and clarity, but fully reflect your creative vision. Owning the PowerShot SD890 IS Digital ELPH is in itself an expression of your creativity. The distinctive and curved silhouette design is rendered in translucent matte silver with a muted gloss for a highly individualistic appeal.

The PowerShot SD890 IS Digital ELPH has the longest optical zoom ever incorporated in an Digital ELPH camera: a full 5x. A zoom this powerful opens up a world of possibilities in your photography, and thanks to innovative Canon engineering, it's housed in a camera that's sized to go everywhere with you. With many cameras, hand-held shots taken at the long end of the zoom can be marred by blur. The PowerShot SD890 IS Digital ELPH incorporates Canon's exclusive Optical Image Stabilizer. The technology detects and effectively cancels camera shake, for clear, sharp images every time.

Canon's powerful Face Detection Technology delivers even better results with the PowerShot SD890 IS Digital ELPH. The Face Detection Technology continues to recognize faces in a scene, and concentrate exposure (daylight or flash) and focus upon them. But the SD890 IS Digital ELPH adds more: Face Detection WB means the camera concentrates upon faces when calculating white balance for the best possible skin tones. Face Select and Track lets the SD890 IS Digital ELPH user highlight one face among several in a scene, and the camera concentrates on that person, even as they move around the scene. Face Detection Technology is a powerful contributing factor in Canon's new Motion Detection Technology.

Life doesn't stand still for picture-taking. That's why Canon included its advanced Motion Detection Technology in the PowerShot SD890 IS Digital ELPH. This sophisticated feature works in the background to instantly evaluate how fast your subject is moving. Then it automatically selects and sets the optimal exposure and ISO settings to keep everything looking sharp and clear. When you need higher ISOs for action-stopping shutter speeds, Motion Detection Technology provides it. But when no movement is detected, it allows lower ISOs for excellent color and detail. So whether you're shooting a bride walking down the aisle, a ballet recital or even a child's soccer game, you can relax and shoot with confidence knowing you've got the picture you intended.

The PowerShot SD890 IS Digital ELPH gives you large 2.5-inch LCD screen for excellent control when framing your shots. Canon's PureColor LCD II offers more spectacular color, resolution and contrast even when viewed at an angle (compared to PureColor LCD). The screen is highly durable and easy to see in any light with a scratch-resistant, anti-reflective coating. It also features Night Display for easy viewing in low light-a perfect feature for gathering friends and family around to see your images.

With DIGIC III, your images boast superior quality, the camera operates at top efficiency and battery life is enhanced. What's more, DIGIC III enables Canon's Face Detection Technology and Red-eye Correction to give you better, more true-to-life people shots. Simply press the Shutter Button halfway down, and the camera automatically pinpoints the faces in the scene and chooses the ideal focus point. The camera controls exposure settings and flash to keep every face looking bright and natural. Red-eye Correction can be handled in-camera, in two ways. The entirely new Red-eye Correction during shooting uses the Face Detection Technology to recognize and remove red-eye from flash images as they're taken, before the file is written to the memory card. It's also possible to correct red-eye during image playback, using simple settings in the PowerShot SD890 IS Digital ELPH's menu.